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    Cheap VOIP Phones

    By Mark Evans | March 24, 2005

    Russell Shaw raises the issue of lower VOIP phones within the corporate market. He believes costs could come by 60% by the end of this year, and that larger, better-capitalized companies such as Cisco and Avaya could play a key role as they drive for market share. It will be interesting see how features and form factor factors play in the sales/marketing mix. So far, the residential VOIP market has been focused on price rather than features, which I believe has undermined VOIP's growth. Do not under-estimate Cisco's determination in the VOIP market. From what I understand, Cisco has literally been giving away VOIP phones as part of router and switch sales - a sort of razor blade/razor exercise. This perhaps explains why Cisco is able to tout the hundreds of thousands of VOIP phones it has “shipped”, and its market leadership.

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