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Vonage Strikes Aboriginal Deal
By Mark Evans | March 2, 2005
Vonage has struck an interesting private-label deal with Nations Sphere, which provides Internet access to Canada's Aboriginal communities. Nations Sphere will sell Vonage’s Internet telephony service under the MetHawk Telenet brand. When Nations Sphere launches high-speed service later this year, chairman Bill Montour says it will be able to offer First Nation consumers a “low-cost telephone alternative so they can stay in touch with friends and family in remote or far-away locations.” Give Vonage credit for its imaginative marketing initiatives. The company has clearly realized it needs to move quickly before the cablecos and carriers get serious about Internet telephony. Going after market niches is a good way to jump-start growth.
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March 2nd, 2005 at 7:28 pm
This is a great move. Kudos to the government for the BRAND program, which also highlights that rural broadband (i bet) is also on the rise as far as deployment and penetration goes. Hook it up to the net and away you go!