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George Colony's Take on Google
By Mark Evans | February 20, 2005
Forrester Research CEO George Colony appears to be a Google skeptic - a difficult to find animal given Google's dominance of the search engine market and the performance of its stock. For a Google's strength, he points to a weakness. Call me a skeptic but I think Colony, who was interviewed by the New York Times, is under-estimating Google's staying power. He worries about competition but Yahoo and Microsoft have been battling to unseat Google for years with modest success. Colony says another problem is the “cost” to switch from Google to another search engine is zero but that ignores the reality Google's search technology continues to be superior to anything else out there. Finally, Colony believes the Internet is moving beyond being page-oriented, and it will be a challenge for Google to adapt. Frankly, this opinion discounts Google's leadership and army of Phds working behind the scenes.
Colony has a habit of making somewhat outrageous claims about the Web. In 2001, he was promoting something called the X Internet, which would make the Web sites of the day out-of-date dead ducks. Not sure that has transpired but he has a knack for making news, eh!
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