http://www.markevanstech.com/2005/02/11/voips-unexploited-target-audience/ A Canadian Take on the Web Mon, 08 Sep 2008 04:10:11 +0000 http://wordpress.org/?v=2.6 http://www.markevanstech.com/2005/02/11/voips-unexploited-target-audience/#comment-116 Boris Mann Fri, 11 Feb 2005 22:42:04 +0000 http://markevanstech.com/?p=314#comment-116 This is already happening. Except the English-speaking providers of VoIP aren't getting the message. Skype is charging for what is *essentially* long-distance, just marketed differently. Do a search in different languages, and you'll find dozens of little, regional VoIP companies knocking on the doors of ethnic customers. They buy a local gateway, get an equivalent gateway in the target company, then arbitrage minutes to get a better rate. And yes, it's all about the features. Except that the entire bundle of features is already being added in. Given that the pricing for these features isn't being broken out....what features are people actually going to pay for? I can think of a couple, but they're mainly tied into business services, not for the individual. This is already happening. Except the English-speaking providers of VoIP aren't getting the message.
Skype is charging for what is *essentially* long-distance, just marketed differently.
Do a search in different languages, and you'll find dozens of little, regional VoIP companies knocking on the doors of ethnic customers. They buy a local gateway, get an equivalent gateway in the target company, then arbitrage minutes to get a better rate.
And yes, it's all about the features. Except that the entire bundle of features is already being added in. Given that the pricing for these features isn't being broken out….what features are people actually going to pay for? I can think of a couple, but they're mainly tied into business services, not for the individual.

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