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Virgin Wireless Poised to Launch in Canada
By Mark Evans | February 7, 2005
According to the Toronto Star's Tyler Hamilton, Virgin will unveil its wireless joint venture with Bell Canada on March 1. Virgin Mobile Canada will focus on the pre-paid market - a business that has been increasingly ignored by the three big wireless carriers in Canada due to their obsession - and that of the financial analysts - with ARPU. Although Richard Branson is involved in Virgin Mobile Canada, do not expect fireworks given the participation of Bell. You need to remember Canada is a market where the wireless carriers have been fighting for years for economic “sanity” - a.ka. we want to make large profits after making huge infrastructure investments. I find it hard to believe Virgin is going to come to Canada and spoil the party.
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